AI Prompting Guidelines
In the age of generative AI, professionals across industries are leveraging tools like ChatGPT, Midjourney, and others to boost productivity and creativity. A recent survey found 78% of organizations use AI in at least one business function, illustrating how widespread this trend has become. Below, we provide an industry-by-industry overview of how prompting can be applied, guidelines for effective prompts, and example prompts (with recommended AI tools, difficulty level, and expected outcomes).
Advertising AI Prompting Guidelines
Industry Overview
The advertising industry rapidly integrates AI for generating ad copy, visual concepts, and campaign slogans. A 2024 survey of ad agencies found 61% were already using generative AI in their creative processes, and even more were exploring its potential. Prompting can produce multiple variations of an ad instantly—whether text for a banner, a script for a commercial, or an image concept for a billboard—allowing advertisers to iterate and refine ideas much faster than before.
Prompting Guidelines
- Ad Format Details: Specify the medium and any format constraints in the prompt (e.g., "15-second radio ad script" or "Facebook ad headline 30 characters max").
- Highlight USP and CTA: Instruct the AI to focus on the product's unique selling proposition and include a clear call-to-action in the ad.
- Tone/Mood: Define the tone (exciting, emotional, humorous, etc.) to match the campaign's theme or target audience.
- Audience Targeting: Mention the intended audience or demographic if relevant (for tailoring language and references).
- Compliance Check: For regulated industries (finance, healthcare ads), ensure the prompt asks to avoid disallowed phrases or include necessary disclaimers.
Example Prompts
"Write three variations of a Google Search Ad for a [Product], each with a 30-character headline and 90-character description emphasizing [Key Benefit]."
PPC text ad variations for A/B testing
"Come up with a catchy slogan (max 6 words) for a new eco-friendly water bottle brand."
Branding slogan for a product
"Draft a 30-second radio ad script for a car dealership's year-end sale, using an enthusiastic tone and mentioning the limited-time offer twice."
Audio ad script for broadcast
"Generate an idea for a banner ad image: describe a scene showcasing [Product] in use with a tagline '[Tagline]', keeping the image concept friendly and vibrant."
Visual ad concept (to be created via Midjourney)
"Produce 5 Instagram ad caption ideas for a [Industry] campaign targeting [Audience], each with a different angle (e.g., aspirational, humorous, urgent)."
Social media ad copy ideas for campaign