AI Prompting Guidelines
In the age of generative AI, professionals across industries are leveraging tools like ChatGPT, Midjourney, and others to boost productivity and creativity. A recent survey found 78% of organizations use AI in at least one business function, illustrating how widespread this trend has become. Below, we provide an industry-by-industry overview of how prompting can be applied, guidelines for effective prompts, and example prompts (with recommended AI tools, difficulty level, and expected outcomes).
E-commerce AI Prompting Guidelines
Industry Overview
E-commerce businesses leverage AI prompting to enhance product content, customer interactions, and market analysis. For example, about one-third of interactions with e-commerce chatbots relate to product information and similar queries, showing how AI can assist shoppers. Prompting tools can quickly generate product descriptions, personalized recommendations, and even analyze reviews to extract customer sentiment, helping online retailers save time and improve user experience.
Prompting Guidelines
- •Emphasize Product Details: Include specifics like product features, materials, dimensions, and unique selling points in prompts for descriptions.
- •Brand Voice Consistency: Instruct the AI to use a tone consistent with the brand (e.g., fun and youthful, or professional and luxury).
- •SEO Considerations: For product descriptions or blog content, ask for SEO-friendly text including relevant keywords.
- •Customer Focus: When crafting chatbot prompts or FAQs, phrase prompts from the customer's perspective to ensure helpful, user-friendly answers.
- •A/B Testing Variations: Generate multiple versions of ad copy or product titles by prompting for variations, which can be tested for performance.
Example Prompts
"Write a product description for a [Product Name] [type of item], highlighting [3 key features] and using an upbeat, friendly tone."
"Summarize these customer reviews of [Product] into a list of the top 3 pros and cons mentioned by customers."
"Generate 5 FAQ questions and answers for our online store's shipping and return policies (concise and customer-friendly responses)."
"Suggest 3 cross-selling product recommendations to display alongside [Product], based on complementary usage or similar style."
"Create a brief email announcement for a 24-hour flash sale on [Product Category], emphasizing urgency and the discount offered."