AI Prompting Guidelines
In the age of generative AI, professionals across industries are leveraging tools like ChatGPT, Midjourney, and others to boost productivity and creativity. A recent survey found 78% of organizations use AI in at least one business function, illustrating how widespread this trend has become. Below, we provide an industry-by-industry overview of how prompting can be applied, guidelines for effective prompts, and example prompts (with recommended AI tools, difficulty level, and expected outcomes).
Digital Marketing AI Prompting Guidelines
Industry Overview
Digital marketing teams use AI prompting to generate engaging content, brainstorm campaign ideas, and analyze marketing data. In fact, around 29% of marketing and media leaders report using ChatGPT for content-related tasks. By crafting clear prompts, marketers can get assistance in writing social media posts, email campaigns, ad copy, and more, all tailored to target audiences and brand voice.
Prompting Guidelines
- Be Specific with Goals: Clearly state the marketing objective (e.g., increase engagement, click-throughs, conversions) in the prompt.
- Define Target Audience & Tone: Indicate the target demographic and the desired tone or style (professional, casual, witty, etc.).
- Include Key Details: Provide product/service details, unique selling points, or any data that should be highlighted.
- Use Call-to-Action (CTA): For campaign content, prompt the AI to include a strong CTA relevant to the goal.
- Iterate for Refinement: If the output isn't perfect, refine the prompt with more context or constraints and try again.
Example Prompts
"Write a 150-word LinkedIn post about [Topic] that highlights 3 key insights from our latest blog and ends with a question to spark discussion."
"Condense the main message of this article [URL] into a 280-character tweet, starting with an attention-grabber and ending with a call to read more (no hashtags or mentions)."
"Generate 5 creative YouTube video ideas for [Company] on [Topic], each with a catchy title and one-sentence description aligning with our brand voice."
"Draft a 3-email welcome sequence for new subscribers: Email 1 introduces our brand, Email 2 highlights a popular product, Email 3 offers a discount code for first purchase."
"Create two Google Ads text ads for [Product] focusing on [Key Benefit], each under 30 characters headline and 90 characters description."