AI Prompting Guidelines
In the age of generative AI, professionals across industries are leveraging tools like ChatGPT, Midjourney, and others to boost productivity and creativity. A recent survey found 78% of organizations use AI in at least one business function, illustrating how widespread this trend has become. Below, we provide an industry-by-industry overview of how prompting can be applied, guidelines for effective prompts, and example prompts (with recommended AI tools, difficulty level, and expected outcomes).
Real Estate AI Prompting Guidelines
Industry Overview
Real estate agents and firms use AI prompting to craft property listings, analyze market trends, and manage client communications. In one case study, an agent used ChatGPT to write unique and engaging property descriptions, which led to increased listing views and buyer inquiries. From drafting follow-up emails to creating neighborhood guides, prompts can help realtors save time while maintaining a persuasive, friendly tone that resonates with clients.
Prompting Guidelines
- Highlight Key Property Features: Include details like number of bedrooms, location, special features (pool, renovated kitchen) in the prompt for listings.
- Use Descriptive Language: Ask the AI to use sensory and emotive language to paint a picture of the property (e.g., "sun-drenched living room with panoramic city views").
- Market Data & Local Context: For market analysis or pricing prompts, provide local sales data or neighborhood info to get context-aware output.
- Client Personalization: When generating client emails or messages, mention client's name and specific interests (e.g., schools for families) to personalize the tone.
- Maintain Professionalism: Ensure the prompt requests a professional yet warm tone, as trust and credibility are crucial in real estate communications.
Example Prompts
"Write a luxury home listing for a 4-bedroom, 3-bath house in [Neighborhood], highlighting its modern kitchen, backyard pool, and proximity to parks."
"Draft an email follow-up to a client named [Name] after a house tour, thanking them and addressing their concern about the property's commute time."
"List 5 home staging tips to help sell a small condo quickly, and explain why each tip can attract buyers."
"Create a brief market trends report for [City] real estate this quarter, mentioning price trends and inventory levels in a confident tone."
"Generate an engaging Instagram caption for a new listing (a beachfront condo) and include 3 relevant hashtags."